Toyota Makes One Bold Choice with Two Super Bowl Ads
“How Great I Am.” No, we aren’t talking about ourselves here at Toyota of Gastonia, though we do sincerely appreciate your feedback. Rather, we are talking about one of the newest ads in Toyota’s “One Bold Choice Leads to Another” campaign for the bold, new 2015 Toyota Camry.
The ad, which debuted during the first quarter of Super Bowl XLIX, features Toyota athlete Amy Purdy and the voice of Muhammad Ali. Purdy, whom you may have recently seen in ABC’s “Dancing with the Stars” competition, is a paralympic athlete who knows what it means to make bold choices. The ad is set to Ali’s “How Great I Am” speech, given before going head-to-head with George Foreman in the boxing ring.
“To say I’m honored to be in this spot airing during the game would be an understatement,” Purdy said. “All my life I’ve been faced with choices, and I’ve been determined to be bold through every one of them. I have a great relationship with Toyota, and to be in an ad that encourages others to persevere and be bold in their own lives is something that is hard to accurately put into words.”
Toyota also featured a second ad from the One Bold Choice campaign during the Super Bowl. This one spotlights dads, former and current pro football players, as they discuss the bold choices fathers make daily that impact their families.
If you missed them during the big game on Sunday, be sure to check out the ads everyone is talking about on Toyota’s YouTube channel.