Toyota’s Super Bowl Ad campaign One Bold Choice Seeks to Honor Dads

January 26th, 2015 by

Toyota’s Super Bowl ad campaign “One Bold Choice” seeks to honor dads while introducing their newly redesigned 2015 Camry sedan. “We will take a bold and unconventional approach, one that matches the content of the vehicle and invites our guests to engage with the new Toyota,” said Jack Hollis, Toyota vice president of US marketing.

Celebrate All-Star Dads

Online video segments of the “One Bold Choice” campaign have been released in the weeks prior to the big game. One video features professional football players and their children including: LaVar Arrington, Fred Jackson, DeMarcus Ware and Kurt Warner.

“This ‘One Bold Choice’ campaign is all about the bold choices we as parents—fathers—have to make every day for our families,” said Kurt Warner. The Toyota ads honoring fathers concludes with a 60 second commercial about bold dads, famous and non-famous, during the second quarter of the Super Bowl.

Come visit Toyota of Gastonia and drive the bold new Camry sedan to see why it has been America’s best selling car for over a decade.

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